We are a global Brand and Innovation Consultancy.

In-Virtue™

Creating a better human connection in the virtual space.

Helping brands navigate the now and the next.

A 360° FRESH PERSPECIVE

End-to-end Brand Innovation Strategies from purpose and positioning through to architecture and concepts. Our expertise spans: FMCG, Pharmaceutical, Finance, Retail, Travel & Hospitality.

ALWAYS INVITED BACK

We have a decade of proven commercial success across multiple industries, an enviable track record of brands we’ve created and relaunched, and clients that take us with them wherever they go.

WE’VE SPENT THE LAST TEN YEARS DEVELOPING A MODEL THAT ALLOWS THE RIGHT AND LEFT HAND SIDE OF THE BRAIN TO HAVE ITS SAY IN EQUAL MEASURE.

TIGER

BRAND RELAUNCH & INNOVATION

Driving revenue in Asia by 13% in the first year

GSK

INNOVATION & GO-TO-MARKET STRATEGY

Concepts tested in top 5% ever recorded for GSK

TCCC

GROWTH STRATEGY & INNOVATION PIPELINE

18 new brand concepts plus a new model for innovation

In-Virtue™

Creating a better human connection in the virtual space.

Helping brands navigate the now and the next.

A 360° FRESH PERSPECIVE

End-to-end Brand Innovation Strategies from purpose and positioning through to architecture and concepts. Our expertise spans: FMCG, Pharmaceutical, Finance, Retail, Travel & Hospitality.

ALWAYS INVITED BACK

WE’VE SPENT THE LAST TEN YEARS DEVELOPING A MODEL THAT ALLOWS THE RIGHT AND LEFT HAND SIDE OF THE BRAIN TO HAVE ITS SAY IN EQUAL MEASURE.

BRAND RELAUNCH & INNOVATION

Driving revenue in Asia by 13% in the first year

​