“I am being asked by HQ to write a case study of best practice illustrating our work together. Thanks to our collaboration, we were able to write a business plan for the entire portfolio in less than 6 weeks. The growth in the market is unprecedented, especially in these times.”

CHIEF TECHNICAL OFFICER,  TRANSFORMATIONAL INNOVATION TEAM, TCCC

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Shifting internal thinking from the heart of the company at R&D HQ.

01/ CHALLENGE

We are investing heavily in thousands of innovations that never make it to shelf each year. R&D want to pioneer a consumer-centric model for new product development.

02/ SHIFT

How to guide a shift from an incremental approach to a disruptive one, by developing a Hierarchy of Consumer Values and using it to define an innovation pipeline and road map for the future of beverages 2-10 years out.

03/ SOLUTION

Mojo, Costa and Ades nut milks are just a few examples of the multiple new brands and M&As originated from our collaboration.

The Coca-Cola Company launched an internal innovation programme called the Transformational Innovation Hub, helping the organisation move towards an internally resourced innovation model.