“I am being asked by HQ to write a case study of best practice illustrating our work together. Thanks to our collaboration, we were able to write a business plan for the entire portfolio in less than 6 weeks. The growth in the market is unprecedented, especially in these times.”
CHIEF TECHNICAL OFFICER, TRANSFORMATIONAL INNOVATION TEAM, TCCC
Shifting internal thinking from the heart of the company at R&D HQ.
We are investing heavily in thousands of innovations that never make it to shelf each year. R&D want to pioneer a consumer-centric model for new product development.
How to guide a shift from an incremental approach to a disruptive one, by developing a Hierarchy of Consumer Values and using it to define an innovation pipeline and road map for the future of beverages 2-10 years out.
Mojo, Costa and Ades nut milks are just a few examples of the multiple new brands and M&As originated from our collaboration.
The Coca-Cola Company launched an internal innovation programme called the Transformational Innovation Hub, helping the organisation move towards an internally resourced innovation model.