In-Virtue

Creating a better human connection in the virtual space.

In-Virtue™   Helping brands navigate the now and the next.

Brands need to respond to changing behaviours and embrace their new role in a world where consumers are reprioritising meaning and value. 

Communication, innovation and commerce will need to be more purposeful than ever. 

Physical and virtual will live side by side in a new world order.

Our balance is for now shifted to virtual channels of communication with consumers & clients.  We’re embracing technologies enabling us to find human truths and translate them into actionable plans for our clients.

INVESTIGATE

SHAPING STRATEGIES LIVE

Live consumer interaction, developing insights with depth and clarity to sharpen growth strategies

COLLABORATE

PROVOCATION FOR CHANGE

Virtual workshops that make collaboration enjoyable and purposeful

CO-CREATE

INNOVATION FOR REAL

Capitalise on your current capabilities, qualitatively test and develop new ideas for implementation online

We read daily about the power of virtual and how it will be the future norm.

Necessity has made a virtue of an alternative way of connecting and it has become the reality of everyday life.

Yet neuroscience reminds us of the importance of touch for infants, the physical impact of hugs to strengthen the immune system and the trust the skin to skin contact of a handshake creates.

When we connect only via laptop and smartphone screens, there are no handshakes, no hugs.

We don’t believe digital can replace face to face interaction.

But we know through experience how to make a virtue of virtual and create the environment for invaluable human connections.

© Big Transform 2020