Today, the business brief for change requires transformative thinking. This is at the heart of everything we do.
BRAND TRANSFORMATION
Ethnographic and Semiotic Research
– Human insights
– Culture mapping
Global Brand Architecture
– Category forecasting
– Portfolio management
Brand Strategy
– Purpose & positioning
– New market entry
TRANSFORMATIVE INNOVATION
Trend Analysis & Projection
– Socio-economic consumer modelling
– Quantified applied insights
Innovation Roadmap
– Expansion & rationalisation
– Empirical concept development
Cultural Change
– Implementation principles
– Team empowerment
GROWTH TRANSFORMATION
Business Transformation
– Opportunity mapping
– Capability review
Market Entry Strategy
– Innovation models
– New category identification
Brand Strategy
– Consumer segmentation
– Platform development