Today, the business brief for change requires transformative thinking. This is at the heart of everything we do.

BRAND TRANSFORMATION

Ethnographic and Semiotic Research

–  Human insights

–  Culture mapping

Global Brand Architecture

–  Category forecasting

–  Portfolio management

Brand Strategy

–  Purpose & positioning

–  New market entry

TRANSFORMATIVE INNOVATION

Trend Analysis & Projection

– Socio-economic consumer modelling

– Quantified applied insights

Innovation Roadmap

– Expansion & rationalisation 

– Empirical concept development

Cultural Change

–  Implementation principles

–  Team empowerment 

GROWTH TRANSFORMATION

Business Transformation

–  Opportunity mapping

–  Capability review

Market Entry Strategy

–  Innovation models

–  New category identification

Brand Strategy

–  Consumer segmentation

–  Platform development

If you’d like to learn more about our approach, please get in touch.

© Big Transform 2020